Every company has values—whether deliberately designed or never formally explored. We instill and promote these values in our employees and customers, whether we realize it or not. But values don’t develop from what we say. They’re shaped by what we consistently do, and by the behaviours we measure, reward, and reinforce.

Leadership in the field is more than knowing how to perform a service; it’s the balance between technical expertise and genuine human connection. Strong field leaders anchor their work in confidence, competence, empathy, professionalism, and a commitment to continuous learning.

Effective mouse management in residential settings continues to require a site-by-site approach that balances control, safety, and environmental responsibility. Today’s pest management professionals are increasingly expected to prioritize inspection, exclusion, and targeted placement, particularly where children, pets, and wildlife may be present.

In pest control, not every infestation is solved with one treatment or a textbook approach. Some situations are stubborn, recurring, or made worse by structural or environmental conditions. As a technician, it’s your job to dig deeper and apply strategic thinking when standard methods don’t cut it.

Understanding the accounts you service is critical—not just for new technicians but for seasoned professionals as well. Whether you're taking over a new route, inheriting accounts, or working through changes in client sites, the principles we’ll discuss today apply to everyone. Even if you've been servicing the same accounts for years,